Proraso After Shave Balm for Men with Sandalwood and Shea Butter

From the Manufacturer: A Beautiful Italian Story

Proraso, founded in 1908 by Ludovico Martelli, has been setting trends in the shaving world for four generations, growing alongside Italy and the world.

An Ideas Lab

In 1948, a small Florentine laboratory was experimenting with formulas that worked, studying new products. It was a time of innovation and change, a time to trust in the future and in a small business that they wanted to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy. It was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.

About Us

Proraso has been a part of the Italian shaving tradition for over a century. Our journey began in 1908 when Ludovico Martelli founded the company in Florence, Italy. Since then, we have been dedicated to crafting high-quality shaving products that have stood the test of time.

Over the course of four generations, Proraso has evolved and adapted to the changing needs of our customers, but our commitment to using the finest natural ingredients and time-honored techniques has never wavered. We take pride in our heritage and in the role we have played in shaping the shaving culture in Italy and beyond.

Our products are the result of extensive research and development, as well as a deep understanding of the art of shaving. We constantly strive to innovate and improve our formulas, while remaining true to the traditions that have made Proraso a beloved brand.

At the heart of our company is a passion for craftsmanship and a dedication to providing our customers with the best possible shaving experience. Whether you're a seasoned wet shaver or new to the game, our products are designed to deliver a smooth, comfortable, and enjoyable shave every time.

We are proud to be part of the rich tapestry of Italian heritage and to continue sharing our love of shaving with the world. Join us on this journey as we celebrate the art of shaving and the timeless traditions that have made Proraso a true icon of Italian style and quality.

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